Thats why it’s not good enough to just be good enough. You need to make it obvious to the world who you are. What are you passionate about? Snowboarding? Cool. Dubstep? Okay. Doing whatever it is we’re hiring for? Perfect!

When I think back on my second life, the one as a start-up geek in San Francisco during the “Web 2.0" era, I think a lot about the people I’ve worked with. I think about the team who let me get my foot in the door…