I worked for a small startup with a great underlying product idea, but the founder, a former architect, wasn't willing to let users see the product until it was “done.” Because of this, the company eventually ran out of cash. It never got “finished,” so it was never released.

We’ve gone to great lengths to eradicate wasteful process, keep our teams light, tighten our feedback loops, reuse code, and simplify our approach wherever possible. This has resulted in the unprecedented velocity that companies count on when calling us.

Thats why it’s not good enough to just be good enough. You need to make it obvious to the world who you are. What are you passionate about? Snowboarding? Cool. Dubstep? Okay. Doing whatever it is we’re hiring for? Perfect!

When I think back on my second life, the one as a start-up geek in San Francisco during the “Web 2.0" era, I think a lot about the people I’ve worked with. I think about the team who let me get my foot in the door…